Breakeven ROAS Calculator

Find the tipping point for profitability. This calculator tells you the exact Return On Ad Spend (ROAS) you need to not lose money on your ad campaigns.

This is the percentage of revenue that is profit before ad spend.

Breakeven ROAS

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Enter your profit margin to calculate.

Formula: 1 / Profit Margin

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Demonstration values are fictional. Calculator output depends on supplied inputs and should not be treated as financial advice.
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Know Your Profitability Target

A one-step guide to finding your breakeven point.

  1. 1. Enter Your Profit Margin

    Input your business's average profit margin as a percentage. This is the portion of your revenue that is profit before ad spend.

  2. 2. Get Your Breakeven ROAS

    The tool instantly calculates the minimum ROAS your campaigns must achieve. Any ROAS above this number is profit.

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