Breakeven ROAS Calculator

Find the tipping point for profitability. This calculator tells you the exact Return On Ad Spend (ROAS) you need to not lose money on your ad campaigns.

Your Profit Margin (%)

This is the percentage of revenue that is profit before ad spend.

Breakeven ROAS

Enter your profit margin to calculate.

Formula: 1 / Profit Margin

Know Your Profitability Target

A one-step guide to finding your breakeven point.

1. Enter Your Profit Margin
Input your business's average profit margin as a percentage. This is the portion of your revenue that is profit before ad spend.
2. Get Your Breakeven ROAS
The tool instantly calculates the minimum ROAS your campaigns must achieve. Any ROAS above this number is profit.