| Primary product focus | A connected marketing workspace for brand context, creative production, media, social publishing, reporting, and SEO content. | A specialized GEO and AEO platform for monitoring and improving brand visibility in AI-generated answers. |
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| Brand organization | Uses separate brand workspaces containing Brand Kit information, media, profiles, posts, reports, and search projects. | Uses website-centric projects and domains, with broader multi-website and access controls on Enterprise. |
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| AI engine coverage | Exact current AI-search engine coverage must be verified before publication. | Publishes support for ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Claude, Copilot, Grok, DeepSeek, Meta AI, and Mistral, subject to plan. |
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| Prompt tracking | Prompt tracking should only be claimed after confirming current production availability and plan limits. | Tracks custom prompts, variations, conversation context, competitors, sentiment, sources, and visibility signals. |
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| Mentions and citations | Current mention, citation, and referenced-page coverage requires live verification. | Tracks brand mentions, citations, cited URLs, source domains, linked pages, and citation opportunities. |
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| AI share of voice | AI share-of-voice availability and methodology require confirmation. | Provides AI share-of-voice and competitor visibility tracking across supported engines. |
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| Sentiment | AI-answer sentiment capabilities require confirmation before a parity claim. | Tracks sentiment and brand-integrity signals across monitored AI responses. |
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| Geographic coverage | Country, region, and language segmentation require live verification. | Starter is positioned for a single geography, while Enterprise supports multiple countries and languages. |
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| GEO recommendations | Oolook has established SEO content workflows, while current AEO recommendation depth requires confirmation. | Provides content gaps, citation gaps, competitor gaps, prioritized actions, on-page recommendations, off-page recommendations, and content optimization agents. |
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| Content generation | Generates captions, images, coordinated carousels, moodboards, and researched SEO articles. | Generates and optimizes GEO-focused content and supports governed CMS workflows. |
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| Traditional SEO | Supports researched article generation, evaluation, editing, reevaluation, and optimization. | Connects with Google Search Console and GA4, but classic keyword, backlink, rank-tracking, and technical-SEO breadth is not its primary focus. |
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| Social media creation | Provides brand-aware captions, images, carousels, media processing, drafts, and social publishing. | Native social creative production and social scheduling were not verified. |
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| Media processing | Includes background removal, resizing, reframing, color grading, palette extraction, and upscaling. | A comparable native marketing-media processing suite was not verified. |
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| Social publishing | Supports destination-specific content, scheduling, validation, queue states, retries, and status monitoring. | Provides CMS integrations for content workflows, not a verified multi-network social publishing system. |
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| Integrations | Connects supported social workflows and organizes media, reports, and content by brand. | Integrates with Google Search Console, GA4, WordPress, Webflow, Shopify, Slack, Looker Studio, other CMS products, API, and MCP. |
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| Team access | Seats and permissions depend on the current Oolook plan. | Essential and Starter list unlimited members, while Enterprise adds role-based access, SSO, audit logs, and governance. |
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| Reporting | Provides available connected social reporting and workflow-specific results. | Provides prompt, citation, source, competitor, sentiment, executive, and AI-visibility reporting. |
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| Free access | Offers an available Free plan, with current limits loaded from the pricing API. | Essential provides 300 one-time credits for evaluation rather than a recurring monthly monitoring allowance. |
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| Pricing basis | Plans scale through brand workspaces, profiles, posts, storage, AI credits, reports, and support. | Pricing is driven by AI-response credits, engine coverage, geography, websites, integrations, and enterprise governance. |
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